The Return of Kodak Ektachrome

Kodak are excited.
Nostalgic photographers are excited.
Hipsters are too excited.

With the successes of Hipsterchrome (Lomography), Instagram and the re-emergence of Polaroid films there seems to be a revival of late of days gone by technologies. Where digital is no longer cutting it for some, photographers are taking a step back and reverting back to film.

 Steve McCurry.

Back in 2013, Steve McCurry, the photographer of the "Afghan Girl", released a series of images which coincided with the last roll of Kodak's Kodakchrome to be created on the production line.  
McCurry equated the end of Kodakchrome as 'losing the medium to losing a dear friend.' 

After Kodak pulled the plug on its Kodakchrome film it appeared that any film could be next on the chopping block and its consignment to the history bin.

But alas. Ektachrome, which was discontinued back in 2012 is now making a revival. According to sources on the internet, Kodak's decision to raise the film from the dead is directly related to a recent increase in demand for analogue film mediums.
So like Vinyl records and analogue tape in music production, is film going to be the next big comeback?

To the delight of film enthusiasts across the globe, Eastman Kodak Company today announced plans to bring back one of its most iconic film stocks. Over the next 12 months, Kodak will be working to reformulate and manufacture KODAK EKTACHROME Film for both motion picture and still photography applications. Initial availability is expected in the fourth quarter of 2017.
KODAK EKTACHROME Film has a distinctive look that was the choice for generations of cinematographers before it was discontinued in 2012. The film is known for its extremely fine grain, clean colors, great tones and contrasts.
“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community,” said Steven Overman, Kodak’s chief marketing officer and president of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision. We are proud to help bring back this classic.”
Kodak will produce EKTACHROME at its film factory in Rochester, N.Y., and will market and distribute the Super 8 motion picture film version of EKTACHROME Film directly.
Kodak Alaris, an independent company since 2013, also plans to offer a still format KODAK PROFESSIONAL EKTACHROME Film for photographers in 135-36x format. KODAK PROFESSIONAL EKTACHROME Film is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional-grade photographic media. Availability is expected in the fourth quarter of 2017.
Las Vegas, NV, Thursday, January 05, 2017

On another note it will be interesting if Kodak or Kodak Alaris will release home developing kits for this revival. Ektachrome, which uses the E6 development process does come with hurdles in the home darkroom.