The Return of Kodak Ektachrome
Kodak are excited.
Nostalgic photographers are excited.
Hipsters are too excited.
With the successes of Hipsterchrome (Lomography), Instagram and the re-emergence of Polaroid films there seems to be a revival of late of days gone by technologies. Where digital is no longer cutting it for some, photographers are taking a step back and reverting back to film.
Back in 2013, Steve McCurry, the photographer of the "Afghan Girl", released a series of images which coincided with the last roll of Kodak's Kodakchrome to be created on the production line.
McCurry equated the end of Kodakchrome as 'losing the medium to losing a dear friend.'
After Kodak pulled the plug on its Kodakchrome film it appeared that any film could be next on the chopping block and its consignment to the history bin.
But alas. Ektachrome, which was discontinued back in 2012 is now making a revival. According to sources on the internet, Kodak's decision to raise the film from the dead is directly related to a recent increase in demand for analogue film mediums.
So like Vinyl records and analogue tape in music production, is film going to be the next big comeback?
On another note it will be interesting if Kodak or Kodak Alaris will release home developing kits for this revival. Ektachrome, which uses the E6 development process does come with hurdles in the home darkroom.